In January 2018, Teren Teh and his data science team developed a lead scoring model to increase sales productivity. The model was not perfect but it can be improved as the sales team begins to use it. However, it took close to 2 months to productionalize the model and any new changes would also take just as long. Teren knew this isn't good enough as organizations become more machine-learning driven. He began cold calling Data Science leaders and discovered that they faced the same issue. It was then and there that Teren decided to create Orchestra to help data science teams make a bigger impact.